Engagy360 is a leading technology company specializing in innovative software solutions for businesses. Their flagship product, Engagy Designs replaces the out-of-the-box SharePoint and Viva experience with a more immersive, brand-compliant look and feel. In cooperation with AIM Studio, our studio faced the goal of creating an engaging and informative explainer video of the product.
Project objective
The primary objective was to create a 90-second-long explainer video that would introduce potential clients to the features and benefits of Engagy Designs, making it clear how the tool can be implemented and managed and how to create your own branded experience or use one of the ready-to-go templates which can feature holidays or any special occasion. The project was slated for completion within eight weeks.
PRE-PRODUCTION
Discovery Phase: Our team conducted a thorough consultation with AIM Studio and Engagy Designs to understand their brand, target audience, and the key message they wanted to convey.
Script Development: A scriptwriter created a compelling narrative highlighting businesses’ pain points and how Engagy Designs could solve these challenges. The script was reviewed and discussed with the client after a couple of rounds of revisions the script was approved by the client.
Storyboard Creation: The script was visualized through storyboards, allowing the client to see the flow and design of the video.s approved by the client.
Voiceover Selection: Engagy Designs chose a professional voiceover artist whose tone and style matched their brand image.
PRODUCTION
Animation Style: A 2D animation style was chosen to convey the software’s user-friendly interface and modern look.
Design and Animation: Our animation team in collaboration with 2rep Studio created custom graphics, icons, and animations that matched Engagy Designs branding guidelines.
POST-PRODUCTION
Editing and Transitions: Smooth transitions and engaging visual effects were added to enhance the video’s visual appeal.
Sound Design: Background music and sound effects were added to create an immersive experience.
RESULTS
TechSolutions Inc. successfully launched the explainer video on its website and social media platforms. The video received positive feedback from both existing clients and potential customers.
The explainer video effectively conveyed the value of Engagy Designs, simplifying complex software features into a relatable and engaging story.
Conclusion
The production of the explainer video for Engagy Designs was a collaborative effort that involved in-depth planning, creative execution, and close collaboration with the client and AIM Studio. The result was a highly effective marketing tool that contributed to increased brand awareness, web traffic, and lead generation for the client.
Ready to transform your brand’s presence? Let’s craft a captivating visual story that resonates with your audience and sets your brand apart. Contact our design studio today and let’s bring your unique vision to life. Reach out now and let’s make your brand’s story unmissable!